Tips, Tricks, Steps.
Setting Up an Online Radio Station in Nigeria
Introduction
Setting up an online radio in Nigeria might seem like a random, technical thing to do but with the right information and tips, It is really as simple as BBKS. People decide to establish an online radio for different reasons, namely;
a. Religious activities
b. Personal radio
c. Entertainment
d. Information center
e. Socio-cultural movements
Whatever the reasons may be, the processes and hurdles to be conquered are reasonably similar. An online radio is an internet-based platform for streaming live and/or programmed contents to a particular audience. Topics and issues covered by these programs range from sports to religion and entertainment. Online radio is particularly attractive in the sense that a listener can tune in, from wherever and whenever. In addition to this, listeners can receive real-time alerts on upcoming programmes and events.
Nonetheless, the essence of this article is to provide a guide as to how to establish an online radio station in Nigeria. The processes are classified into stages, for purpose of clarify and understanding.
Stage 1
Creating a brand name
Before you go into the technicalities of developing a radio station, you have to build a brand for the radio station. Building a brand entails choosing a name for the radio station, a logo, a catchy phrase and a theme color(s). It is important to choose a recognisable brand name, as well as a unique one
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